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Local Payment Methods in Europe: How Trustly Works in an International Payment Gateway

Europe is home to some of the largest eCommerce markets in the world, boasting a total market revenue value of USD 602.20B in 2022, and a user penetration rate of 61.6% that same year¹. This amazing market health can be attributed to the fact that across Europe, the three main forces that drive e-payment adoption and development–regulatory nudging, consumer interest, and merchant interest–are all present in spades, thereby driving up digital penetration rates in the region². One notable digital