How GTrip Boosted Conversions by 30% and Expanded into 5 New Markets

Overview

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GTrip, a leading international travel services provider, sought to overcome challenges related to delayed payments, high transaction costs, and payment security concerns to facilitate global expansion. By partnering with Tazapay, GTrip implemented comprehensive payment solutions, including customized credit card processing and Virtual Accounts (VAs). This collaboration enabled GTrip to streamline payment processes, reduce transaction fees, and enhance payment security. Consequently, GTrip successfully expanded into five new markets: Dubai, India, Sri Lanka, Africa, and Egypt.

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The Challenge

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GTrip aimed to expand beyond its core markets of China and Vietnam, to broaden its global footprint. However, they faced significant financial and operational barriers – Particularly the high costs and the complexities associated with establishing local entities. Additionally, traditional payment methods also restricted growth by slowing down customer payments and increasing transaction costs. GTrip needed an agile payment infrastructure to quickly scale internationally without sacrificing efficiency, profitability or customer trust.

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Tazapay’s Solutions

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Tazapay addressed these challenges with a focused suite of offerings:

• Seamless Local Currency Collections: Tazapay’s Multi-Currency Virtual Accounts enabled GTrip to effortlessly collect payments in local currencies without the need for establishing physical entities. This drastically simplified entry into new markets, improved cash flow predictability, and reduced operational overhead.
• Optimized Payment Methods for Higher Conversions: With extensive Alternative Payment Methods (APMs) and Card coverage network, GTrip could offer customers their preferred local payment options. This significantly increased checkout ease and boosted conversion rates.
• Enhanced Payment Success and Security: Leveraging Tazapay’s advanced fraud detection capabilities, GTrip significantly improved payment authorization rates and reduced the risk of transaction failures, enhancing both customer satisfaction and operational efficiency.