Case Study

Powering Driffle's Global Gaming Expansion with Tazapay's Cross-Border Payment Solutions

Background

Driffle, a rapidly growing gaming marketplace, offers exclusive deals on gift cards, games, and subscriptions to gamers worldwide. Serving customers in 190 countries, the platform aimed to streamline its payment processes to support its extensive global reach and ambitious expansion plans.

Challenges

Managing payments across different regions with varying rules and preferred methods posed significant challenges. Each country has its own set of rules and preferred payment methods. For instance, India uses UPI, Germany has Giropay, and Poland relies on BLIK. Integrating all these methods individually would be laborious for Driffle’s team.

Key Challenges:

  • Needed to quickly integrate a diverse range of payment methods
  • Lacked a means to ensure high transaction success rates
  • Required an efficient way to manage of cross-border payments without extensive local setups
  • Payouts to their merchants were slow and costly 

Solution and Implementation

Tazapay provided a comprehensive cross-border payment platform that addressed these challenges effectively. Driffle and Tazapay worked together to integrate both pay-in and payout solutions simultaneously, overcoming numerous obstacles and making Tazapay a one-stop solution for Driffle’s payment needs.


Tazapay’s Solution Highlights:

  • Extensive Payment Network: A network spanning 173+ countries with 80+ local payment methods (QR, bank transfer, wallet, etc)
  • High Authorization Rates: Ensured success through local payment options and robust payment infrastructure.
  • No Local Entity Requirement: Facilitated transactions from 173+ countries without needing a local entity.
  • Fast and Cost-effective Payouts: Enabled quick and low-fee payouts to merchants, ensuring smooth and efficient financial operations.

The partnership began with a clear focus on rapid and seamless integration. Tazapay's team worked diligently to implement the necessary payment methods, ensuring secure and efficient transactions. This integration was a game-changer for Driffle, enabling rapid growth.

Results

The impact of Tazapay’s solutions on Driffle’s operations was immediate and profound. The platform not only expanded its reach but also saw significant improvements in transaction success rates and revenue growth.

  • Market Expansion: Successfully entered new countries and added 20 payment methods within one month, broadening the customer base.
  • Revenue Growth: Experienced an immediate 5% increase in Gross Merchandise Value (GMV), with expectations to reach a 10% increase.
  • Enhanced Payout Experience: Merchants received funds quickly and cost-effectively, even through swift transfers, leading to positive feedback and increased satisfaction.
Mayank Chawla, Driffle's COO and co-founder, noted:
“One of the best things about Tazapay is their payout speeds. Just yesterday, one of our merchants requested a payout to their bank account and they received it instantaneously, even though it was a swift transfer. We have grown 20x in the last 12 months and continue to grow at a fast pace, supported by Tazapay.”


Conclusion

Driffle’s partnership with Tazapay has been a cornerstone of its global expansion strategy. By overcoming the complexities of international payments, Tazapay enabled Driffle to reach new markets seamlessly, drive significant growth, and enhance overall customer experience.

With Tazapay’s robust cross-border payment solutions, Driffle is well-positioned for continued success and expansion. The company looks forward to a long-term partnership with Tazapay, supporting its future growth plans and further expansion into new markets.

As Gaurav Kumar, Driffle's CTO and co-founder, stated, “When we were introduced to Tazapay, it was a relief. They helped us integrate more than 20 local payment methods within a month, which would have been impossible on our own. This integration has been a game-changer, enabling us to grow rapidly.”

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