Payments Resources

Local Payment Methods in Europe: How Sofort Works In an International Payment Gateway

Payments Resources

Local Payment Methods in Europe: How Sofort Works In an International Payment Gateway

Aditya Wibowo

April 20, 2024

minutes of read

Local Payment Methods in Europe: How Sofort Works In an International Payment Gateway

Europe is one of the largest E-Commerce markets in the world, with revenue projected to reach USD$632.70B in 2024 and a projected market volume of US$977.40bn by 2029 according to predicted annual growth rates.¹ This region boasts dynamic digital markets, including Germany, which ranks as the 7th largest globally after China, US and UK.² This impressive growth is driven by the flourishing digital economies, creating an environment ripe for robust digital payment infrastructures to prosper.

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Local Payment Methods in Europe play a crucial role in this growth, and one of the standout systems is Sofort, a pan-European payment service provider. Sofort is integrated into international payment gateways, facilitating cross-border payments and supporting e-commerce businesses. By leveraging online payment solutions like Sofort, merchants can offer user-friendly payment options that cater to the diverse needs of European consumers, enhancing payment security and boosting online transactions.

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What Is Sofort?

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Sofort is a payment service provider based in Germany that enables users to make payments using their own online banking details, with transactions processed in real-time.³ Operating in over 13 European countries, Sofort's extensive reach is powered by Klarna Kosma’s open banking PISP-based infrastructure.⁴ This infrastructure allows Sofort to facilitate seamless online transactions and secure online payments across different banks, making it a key player in the European payment methods landscape.

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The payment process with Sofort is similar to that of Trustly, as it involves direct banking facilitated via PISPs. This method allows users from various banks to make payments effortlessly, supporting the growing need for alternative payment methods and user-friendly payment options in the region. By integrating Sofort into international payment gateways, businesses can enhance their cross-border payments capabilities and offer reliable online payment solutions to their customers.

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User Trends in Sofort

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The 2023 European E-commerce Report reveals that 78% of all European internet users have purchased goods and/or services this year, with the overwhelming majority of those users coming from Western Europe.⁵ This indicates a strong preference for local payment methods in Europe, such as Sofort, among consumers.

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B2B e-commerce constitutes a significant portion of the European e-commerce market, holding a market share of approximately 63.1%. While B2B dominates, B2C e-commerce has also seen substantial growth, particularly during the pandemic, when over 87% of internet users in the region were e-shoppers in 2020. Although this number has slightly dipped to 85% this year, it still represents a robust market for online payment solutions.⁶ This trend underscores the importance of payment service providers like Sofort, which cater to the evolving needs of European consumers by facilitating secure online payments and enhancing online transactions.

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The steady demand for user-friendly payment options and the growing preference for alternative payment methods suggest a positive outlook for Sofort’s business prospects in the region.

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Benefits and Drawbacks of Using Sofort for Online Payment Gateways

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While many strides in technological improvement have led to significant advancements in the online payment gateway market, none are perfect. It is crucial to consider their benefits and drawbacks before making a decision. Here are the pros and cons of using Sofort:

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Benefits

No Account Needed: Users can make payments directly from their bank account without having to create an account with Sofort, allowing for greater convenience. This feature enhances user-friendly payment options and streamlines online transactions.

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Simple and Secure: Payments made via Sofort can be conducted anywhere within Sofort-supported countries. All transactions are encrypted with 256-bit encryption and require the user to input their PIN and TAN, ensuring both simplicity and payment security. This aligns with the increasing demand for secure online payments.

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Little to No Cost: Users can make most payments with Sofort at no cost, while merchants integrating Sofort are only charged standard rates per transaction. This makes Sofort an attractive option for businesses looking to optimize their payment processing costs.

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Drawbacks

EU-only: Sofort is only available in the EU and primarily accepts Euros as the preferred currency. Additionally, only European banks are recognized by Sofort, meaning that any prospective user with a non-EU bank account needs to have an EU bank account to reap the benefits of Sofort. This limitation may impact businesses and users outside the EU looking for comprehensive cross-border payments solutions.

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How Sofort Works in an International Payment Gateway

Sofort, being a pan-European payment gateway, is already an international payment gateway in some respects. It is supported in 12 countries: Austria, Belgium, Finland, France, Germany, Italy, Norway, Poland, Spain, Switzerland, The Netherlands, and the United Kingdom. This extensive connectivity enables cross-border payments and integration within international payment gateways across these major European markets.

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However, this list, while comprehensive for the larger markets in each quadrant of the EU, does not cover all EU countries, nor does it include markets outside the EU. This limitation means that for transactions made outside Sofort’s supported countries, a third-party payment service provider is required as the international payment gateway to facilitate them.

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This understanding of how Sofort fits within international payment gateways is crucial to optimise cross-border payments and cater to a diverse European customer base.

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How Sofort Payments Work

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Sofort payments normally involve the user accessing their bank account directly via Sofort and inputting their PIN and TAN to complete the checkout process. Once the user’s credentials are verified, the funds are simply transferred directly from the user’s bank account to the merchant’s account.

In the event of an international transaction outside of the EU, the buyer would first pay through the merchant’s third-party payment provider of choice, selecting Sofort as the payment method at checkout. The payment process proceeds normally until checkout is finalised. After this, the funds are transferred from the user’s bank account into the third-party payment provider’s local bank account. Subsequently, the funds are moved into the payment provider’s international accounts before being disbursed into the foreign seller’s bank account. This multi-step process ensures that secure online payments are maintained even in complex international transactions.

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What are the Fees Required in Using Sofort?

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Currently, there are no fees for using some of Sofort’s payment services, including the app itself and certain BNPL options. However, as Sofort functions as a payment gateway, it employs various methods and rails to process transactions. Sofort’s transaction fees typically range from €0.10 + 1-2% to €0.25 + 3.29%.

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When using Sofort as a payment method through a third-party payment service provider acting as an international payment gateway, additional costs such as setup fees, FX costs, and potential hidden costs may apply. These costs can impact the overall payment processing expenses, making it essential for businesses to consider them when planning their cross-border payments strategy.

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Understanding Sofort’s fee structure is crucial for businesses aiming to optimise their online payment solutions and enhance their e-commerce payments strategy. By leveraging Sofort’s cost-effective transaction methods, businesses can offer user-friendly payment options to their customers while maintaining secure online payments.

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How can Tazapay Help?

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To further improve your prospects in the European market, consider partnering with a robust and reliable third-party payment provider like Tazapay. We offer access to over 173 countries and are secured with 256-bit encryption, ensuring that every transaction is safe and secure. By integrating Tazapay as your international payment gateway, you can lower your transaction fees, enhance your payment processing capabilities and effectively manage cross-border payments.

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Sources

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Introduction

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South Korea is a global leader in digital commerce, boasting one of the highest internet penetration rates and mobile adoption rates in the world.
However, succeeding in this digitally advanced economy demands more than just offering international card acceptance — it requires local adaptation, especially when it comes to payments.

Unlike Western markets where Visa, Mastercard, and PayPal dominate, Korean consumers strongly prefer domestic payment options.

More than 70% of online transactions in South Korea are processed through local digital wallets such as NaverPay, KakaoPay, and SamsungPay.

Recognizing this need for localization, Tazapay now enables merchants to offer Korea’s most trusted local payment methods — making entry into the Korean market simpler, faster, and operationally efficient.

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Local Payment Methods Now Supported with Tazapay

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International merchants can now accept payments through:

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KakaoPay — one of Korea’s most widely used digital wallets.
NaverPay — deeply integrated into Korea’s dominant search and commerce platform.
SamsungPay — strong among mobile-first consumers.
Payco — a growing digital wallet among Korean shoppers.
Local Cards — including KCP, BC Card, and other major issuers.
Korean Virtual Accounts (VAs) — essential for secure bank transfers and avoid forced FX conversions.

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Through a single integration with Tazapay, businesses can offer these payment methods without needing to establish a local entity, open domestic bank accounts, or sign separate acquiring contracts.

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Why Local Payment Methods Matter for Conversion and Trust

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South Korean consumers expect — and often require — familiar domestic payment methods at checkout.

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Failure to offer recognizable options results in:

Lower conversion rates — unfamiliar payment brands reduce trust.
Increased cart abandonment — especially when card-only options are shown.
Customer hesitation — due to concerns about foreign transaction fees and cross-border processing.

Conversely, merchants who localize their checkout experience by offering domestic wallets and local cards see:

Improved conversion rates
Higher first-time buyer trust
Greater repeat purchase behavior

The message is clear: adapting to local payment preferences isn't just operationally smart — it's commercially critical.

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How Tazapay Simplifies Market Entry into South Korea

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Tazapay’s platform architecture is built to remove traditional barriers to global expansion.

Through Tazapay, merchants can:

Collect payments via local Korean wallets, cards, and bank transfers.
Hold multi-currency balances, including KRW with Korean VAs, without unnecessary forced conversions.
Pay suppliers, partners, or internal accounts globally with ease.

This Collect-Hold-Pay capability — unified under one platform — allows merchants to manage incoming funds and outgoing disbursements without multiple vendor relationships, reconciliations, or compliance overhead.

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Key Merchant Advantages with Tazapay

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Simpler Onboarding:

No Korean entity registration required.
Standard Tazapay onboarding applies globally, minimizing setup delays.

Checkout Localization:

Tazapay’s hosted checkout pages are fully localized for Korean users, including native language support, increasing trust and significantly improving conversion rates.

Optimized FX Management:

Ability to hold KRW and convert at preferred times.
Transparent, competitive foreign exchange rates.

Improved Cash Flow:

Same-day settlements.
Clear reconciliation of local and cross-border funds.

Reduced Compliance Risk:

Tazapay acts as the regulated Merchant of Record.
Merchants avoid direct KYC/KYB obligations within Korea.

Operational Simplicity:

Single integration for collections, holding, and payouts.
Unified reporting and cash flow visibility across markets.

By centralizing these capabilities, merchants save on setup costs, legal complexity, and operational drag — accelerating their ability to capture market share in Korea.

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Expand into Korea’s Growing Digital Economy

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South Korea continues to be a high-growth, digitally sophisticated market.
Mobile payments, domestic digital wallets, and local payment rails are the standard — not the exception — for Korean consumers.

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International merchants who localize their payment strategies now will be better positioned to:

Win trust faster
Convert more customers at checkout
Build sustainable growth in one of Asia’s most competitive markets

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With Tazapay’s latest launch, expanding into South Korea has never been simpler.

One platform. One contract. Full access to Korea’s preferred payment options — without local entity setup or operational complexity.

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👉 Start collecting Korean local payments today with Tazapay.

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May 5, 2025

minutes of read

Payment Methods

The Ultimate Guide to Local Payment Methods & Digital Wallets in East Asia (2025)

In the rapidly evolving digital economy of East Asia, understanding local payment methods is crucial for businesses aiming to penetrate these markets. With a significant portion of consumers favoring digital wallets and alternative payment solutions over traditional card systems, adapting to these preferences is essential for both local and international enterprises. This comprehensive guide delves into the most preferred payment methods across key East Asian countries, highlighting their penetration rates, ease of use, and strategic advantages for businesses.

China

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1. Alipay

Alipay, launched by Alibaba Group in 2004, has grown into one of the world's largest mobile payment platforms. It offers a comprehensive suite of financial services, including payments, money transfers, and wealth management. As of 2025, Alipay boasts over 1.2 billion users globally, with a significant concentration in China. Users can effortlessly link their bank accounts or cards to the app, facilitating seamless QR code-based transactions both online and offline. For international businesses, integrating Alipay as a payment option opens access to a vast consumer base accustomed to this platform, enhancing transaction convenience and customer trust. Notably, American Express has partnered with Alipay, allowing global cardholders to link their cards to the Alipay digital wallet, simplifying transactions for travelers and providing local businesses with greater opportunities to attract international customers.

2. WeChat Pay

Embedded within the ubiquitous WeChat app, WeChat Pay has seamlessly integrated social media with financial transactions. With over 1.3 billion monthly active users, WeChat Pay facilitates peer-to-peer transfers, bill payments, and in-store purchases through QR codes (source). Its integration into daily communication platforms makes it indispensable in Chinese consumers' lives. International businesses targeting Chinese customers can leverage WeChat Pay to offer a familiar and efficient payment method, thereby enhancing user experience and potentially increasing conversion rates.

3. UnionPay

UnionPay, established in 2002, is China's largest card payment organization, with cards accepted in over 180 countries. While digital wallets dominate urban areas, UnionPay remains prevalent, especially among older demographics and in regions where mobile payments are less ubiquitous. For businesses, supporting UnionPay ensures accessibility to a broader audience, including those who prefer traditional card payments. Additionally, UnionPay's collaboration with various international payment networks facilitates smoother cross-border transactions.

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Japan

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1. PayPay

Introduced in 2018, PayPay has rapidly become one of Japan's leading mobile payment apps, boasting over 50 million users. It offers QR code-based payments, promotions, and a user-friendly interface, encouraging cash-reliant consumers to adopt digital payments. For international businesses, integrating PayPay can attract Japanese customers who prefer this method, especially in e-commerce and retail sectors. Its growing acceptance across various merchants signifies a shift towards cashless transactions in Japan.

2. Rakuten Pay

Rakuten Pay, part of the Rakuten ecosystem, allows users to make payments using linked credit cards or Rakuten points. Its integration with Rakuten's e-commerce platform provides a seamless shopping experience. International businesses partnering with Rakuten Pay can tap into a loyal customer base familiar with Rakuten's services, enhancing brand visibility and trust. The platform's reward system, offering Rakuten points for transactions, incentivizes repeat purchases.

3. IC Cards (Suica & PASMO)

Originally designed for public transport payments, IC cards like Suica and PASMO are now widely accepted at convenience stores, restaurants, and vending machines across Japan. Merchants benefit from their simplicity—transactions are instant, reducing checkout times significantly. Retailers near transit hubs can capitalize on the popularity of IC cards by offering exclusive discounts or promotions for card users. Suica cards are also compatible with Apple Pay, enhancing their appeal among international tourists.

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South Korea

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1. KakaoPay

KakaoPay, launched by Kakao Corporation, integrates seamlessly with KakaoTalk, South Korea's dominant messaging app. It offers services like money transfers, bill payments, and online purchases. With over 36 million users, KakaoPay's convenience and integration into daily communication make it a preferred payment method. International businesses can benefit by incorporating KakaoPay, appealing to tech-savvy consumers who value efficiency and integration. Its rapid adoption reflects South Korea's shift towards a cashless society.

2. Naver Pay

Naver Pay, associated with Naver, South Korea's leading search engine, provides users with a simple payment solution for online shopping and services. By linking bank accounts or cards, users can make swift payments without repeatedly entering payment information. For businesses, integrating Naver Pay can enhance the checkout experience for customers, potentially reducing cart abandonment rates. Its association with Naver's extensive ecosystem offers additional marketing opportunities.

3. Toss

Toss started as a peer-to-peer money transfer service and has expanded into a comprehensive financial platform, including payments, investments, and insurance. With over 20 million users, Toss's user-centric design and broad service offerings make it a significant player in South Korea's fintech scene. Businesses can leverage Toss to offer diverse financial services, catering to consumers seeking integrated financial solutions.

4. Samsung Pay

Samsung Pay stands out with its compatibility with both NFC-enabled terminals and traditional magnetic stripe readers via MST technology. This versatility makes it a favorite among South Korean consumers and tourists alike. Merchants benefit from its broad acceptance and secure transaction protocols that minimize chargebacks. Retailers adopting Samsung Pay can cater to a diverse customer base without upgrading their POS systems extensively. Its widespread acceptance makes it an essential payment method for businesses serving South Korean consumers.

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Hong Kong

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1. Octopus Card

Initially launched as a transit card, Octopus has become a widely accepted payment method across Hong Kong, from retail stores to restaurants. Users can top up their cards via cash or digital means, making it an easy-to-use solution for both locals and tourists. Businesses accepting Octopus tap into a vast consumer base familiar with contactless payments.

2. AlipayHK

A localized version of Alipay, AlipayHK serves Hong Kong residents with seamless mobile payments. With over 3 million users, it is commonly used for peer-to-peer transfers, bill payments, and online shopping. Businesses integrating AlipayHK can attract local customers accustomed to digital payments.

3. WeChat Pay HK

WeChat Pay HK offers similar functionality to WeChat Pay in mainland China, with support for local transactions in Hong Kong dollars. It allows businesses to cater to both Hong Kong residents and visiting mainland Chinese consumers who rely on WeChat Pay for everyday transactions.

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Taiwan

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1. JKoPay

JKoPay is Taiwan’s leading QR-code-based wallet, with strong adoption in retail and small businesses. JKoPay enables small businesses to go cashless by providing an easy-to-use platform for accepting digital payments. Its growing user base makes it a valuable payment option for businesses expanding into Taiwan.

2. Line Pay

Line Pay is Taiwan’s most used mobile wallet, embedded in the Line messaging app. With seamless integration into e-commerce platforms, businesses can drive higher conversion rates and customer retention.

3. Taiwan Pay

Taiwan Pay, backed by the government, promotes financial inclusion and cashless transactions. Businesses accepting Taiwan Pay can cater to a broader audience, including the growing digital-native population.

Conclusion

For merchants eyeing East Asia's lucrative markets, adopting local payment methods is no longer optional—it’s essential for success in this diverse region where consumer preferences vary widely by country but consistently favor convenience and familiarity over global alternatives like credit cards.

By integrating these local payment solutions into their operations, businesses can not only enhance customer satisfaction but also unlock new revenue streams in one of the world’s most dynamic consumer markets!

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April 3, 2025

minutes of read

Payment Methods

The Ultimate Guide to Local Payment Methods & E-Wallets in Southeast Asia (2025)

Local payment methods and e-wallets dominate Southeast Asia’s digital economy, far outpacing credit card adoption. Consumers across the region rely on QR payments, bank transfers, and mobile wallets for everyday transactions due to their convenience, security, and accessibility. For businesses, accepting these preferred payment options is crucial for expanding reach and driving growth. This guide breaks down the most widely used local payment methods in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines, offering insights into how they shape the region’s fast-evolving payment landscape.

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Singapore

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1. PayNow

PayNow is Singapore’s real-time bank transfer system that allows users to send money instantly using mobile numbers or UENs (Unique Entity Numbers). Widely adopted for both personal and business transactions, it has become a cornerstone of Singapore's cashless society. Users appreciate its simplicity—by linking their bank accounts to their mobile numbers and scanning an SGQR (a unified QR code) completes transactions instantly without additional fees. For international businesses, integrating PayNow can streamline transactions with Singaporean consumers and partners, facilitating smoother financial operations.
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2. GrabPay

Integrated within the Grab super-app, GrabPay offers services ranging from ride-hailing to food delivery and in-store purchases. Its widespread acceptance and user-friendly interface have made it a popular choice among Singaporeans. Users can easily top up their GrabPay wallets and make payments by scanning QR codes, ensuring swift transactions. International businesses can tap into GrabPay's extensive user base by offering it as a payment option, thereby enhancing customer reach and satisfaction.

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3.DBS PayLah!

DBS PayLah! is a mobile wallet service by DBS Bank, one of Singapore's leading financial institutions. It enables users to perform a variety of transactions, from bill payments to peer-to-peer transfers. The app's integration with Singapore's national QR code standard (SGQR) ensures compatibility with numerous merchants, enhancing its utility. For businesses, integrating DBS PayLah! can provide access to a broad customer base, particularly those who prefer using bank-affiliated payment solutions.

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4. FavePay

FavePay is a mobile payment app that rewards users with instant cashback at participating merchants. Popular among deal-seekers in Singapore, it enhances the shopping experience with its rewards program. Users can make payments by scanning QR codes and enjoy immediate discounts, fostering customer loyalty. Businesses can benefit from increased patronage by partnering with FavePay and participating in its promotional campaigns.

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Thailand

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1. PromptPay‍

‍PromptPay is Thailand's government-backed real-time payment system that links mobile numbers or national ID numbers to bank accounts, facilitating instant transfers. Widely used for both personal and business transactions, it supports e-commerce payments and utility bill settlements. Its interoperability with Singapore’s PayNow for cross-border transfers enhances its utility for international transactions. For businesses, integrating PromptPay can simplify payment processes and help reduce transaction costs.

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2. ShopeePay‍

Integrated with Southeast Asia’s top e-commerce platform, ShopeePay enables QR payments for online and offline shopping. Recently, it became a payment option for Apple services in Thailand, enhancing its utility beyond e-commerce. ShopeePay’s widespread acceptance at partner merchants makes it a preferred choice for consumers and businesses seeking convenience.

3. WeChat Pay‍

WeChat Pay is popular among Chinese tourists in Thailand but has also gained traction among local users due to its seamless QR-based payment system at major retailers and restaurants. It facilitates cross-border payments in multiple currencies, making it ideal for international travelers. Businesses catering to tourists can benefit from accepting WeChat Pay, enhancing the payment experience for foreign customers.

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4. TrueMoney Wallet

With 16.8% market share, TrueMoney offers low fees (acceptance fee of only 1% of the transaction value, compared to costlier cards transaction fees) and supports utility bills, gaming, and cross-border remittances to Cambodia and Myanmar. Its versatility makes it a staple for both personal and business transactions. For businesses, integrating TrueMoney Wallet can attract cost-conscious consumers seeking affordable payment options other than cards.

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5. Rabbit LINE Pay

A collaboration between Rabbit, the BTS Skytrain's payment system, and LINE, a popular messaging app, Rabbit LINE Pay offers a seamless payment experience. Users can pay for public transportation, shop online, and make in-store purchases using the service. The integration with LINE's platform allows for peer-to-peer transfers and bill splitting among friends. Its rewards program incentivizes usage through points and cashback offers. The service's user-friendly interface and widespread merchant acceptance have contributed to its rapid growth.

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Indonesia

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1. QRIS (Quick Response Indonesian Standard)‍

QRIS is Indonesia’s unified QR code system that integrates multiple banks and e-wallets under one standard. It simplifies cashless transactions for consumers by allowing them to use their preferred wallet or banking app at any QRIS-enabled merchant. For businesses, QRIS reduces operational complexity by eliminating the need for multiple QR codes. Merchants benefit from its interoperability across 22.4 million merchants nationwide, while consumers enjoy seamless payments for everything from groceries to transportation.

2. OVO‍

OVO is a versatile e-wallet widely used for ride-hailing services (Grab), bill payments, and retail transactions. Its cashback rewards program attracts younger demographics, while merchants benefit from its extensive integration across platforms.

3. DOKU ‍

Doku Wallet is a pioneer in Indonesia’s digital payments space, offering virtual accounts for online transactions. It caters to both consumers and merchants by providing flexible payment options like ATM transfers and mobile banking, making it ideal for e-commerce businesses targeting customers who prefer traditional banking methods.

4. LinkAja‍

LinkAja focuses on essential services like transportation tolls, utilities, and retail shopping while aligning with the national QRIS standard for interoperability. Businesses targeting middle-income consumers find LinkAja particularly useful due to its government backing.

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5. Dana

Dana is a secure e-wallet offering features like bill payments, fund transfers, and QR code scanning for transactions. Its user-friendly interface makes it popular among consumers seeking convenience in day-to-day payments.

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6. GoPay

Originating from Gojek, Indonesia's multi-service platform, GoPay has become one of the country's leading digital wallets. Users can pay for services like transportation, food delivery, and online shopping. The wallet's integration with Gojek's ecosystem offers users a seamless payment experience. GoPay's peer-to-peer transfer feature allows users to send money to friends and family effortlessly. Its partnership with various financial institutions has expanded its services to include insurance and investment products.

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Malaysia

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1. FPX (Financial Process Exchange)‍

FPX is Malaysia's national real-time retail payments platform, facilitating secure online bank transfers. It's widely used for high-value transactions and is favored by both consumers and businesses due to its reliability and low fees. FPX's integration with major e-commerce platforms and its oversight by Bank Negara Malaysia make it a trusted payment method for online purchases, bill payments, and fund transfers.

2. Touch 'n Go eWallet:

Initially developed for toll payments on Malaysia's highways, Touch 'n Go eWallet has evolved into a versatile digital payment solution that caters to a wide range of consumer needs. It now supports retail shopping, bill payments, and even cross-border QR transactions in Singapore. The platform integrates seamlessly with merchants, allowing businesses to accept payments via QR codes and streamline checkout processes. Consumers benefit from its user-friendly interface, cashback rewards, and promotions, which incentivize frequent usage. Its ability to handle both online and offline transactions makes it ideal for everyday expenses, from groceries to entertainment.

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‍3. Boost:

Boost is a gamified digital payment platform that has rapidly gained popularity among younger Malaysians. It offers cashback rewards, digital vouchers, and exclusive promotions for transactions across various sectors such as retail shopping, bill payments, and food delivery. Boost’s unique “Shake” feature adds an element of fun by allowing users to earn instant rewards after every transaction. The platform is particularly appealing to small businesses and micro-entrepreneurs due to its low-cost setup and ability to attract tech-savvy customers.

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4. MAE by Maybank:

MAE (Maybank Anytime Everyone) is an innovative lifestyle app offered by Maybank that combines traditional banking services with modern financial tools. Beyond its function as a digital wallet for payments and transfers, MAE includes features like budgeting tools, savings goals, expense tracking, and even a virtual debit card for online shopping. These features make MAE particularly appealing to consumers who want greater control over their finances while enjoying the convenience of cashless payments. For businesses, MAE provides seamless integration with Maybank’s merchant services, enabling them to accept payments from one of Malaysia’s largest banking customer bases.

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Vietnam

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1. Momo Wallet

Momo leads Vietnam's e-wallet market with over 31 million users. It offers a comprehensive suite of services including bill payments, money transfers, and even investment options. Momo's popularity stems from its user-friendly interface and extensive merchant network. For businesses, integrating with Momo provides access to a large, engaged user base and can significantly boost sales, especially in sectors like food delivery and e-commerce.

2. VNPT EPAY

VNPT EPAY, backed by Vietnam's telecom giant VNPT Group, operates an extensive network of over 2,100 transaction points nationwide. It specializes in utility bill payments, mobile top-ups, and retail transactions. VNPT EPAY's wide reach makes it particularly valuable for businesses targeting consumers in both urban and rural areas. The platform's integration with various service providers simplifies bill payments for millions of Vietnamese households.

3. ZaloPay‍

ZaloPay leverages its integration with Zalo, Vietnam's most popular messaging app, to provide seamless payment services. Users can easily send money, pay bills, and make purchases without leaving the Zalo ecosystem. This integration makes ZaloPay particularly attractive for social commerce and peer-to-peer transactions. Businesses can benefit from ZaloPay's social features to enhance customer engagement and drive sales.

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Philippines

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1. QR Ph‍

QR Ph is the Philippines' national QR code standard, designed to promote interoperability among various payment service providers. It allows users to make payments using any participating e-wallet or banking app by scanning a single QR code. For businesses, adopting QR Ph simplifies payment acceptance and reduces the need for multiple QR codes at the point of sale. This standardization is expected to accelerate the adoption of cashless payments across the country.

2.GrabPay‍

GrabPay has become integral to the Philippines' digital payment landscape, offering a seamless experience for Grab's ride-hailing and food delivery services. It has expanded to include bill payments, online shopping, and even investments. GrabPay's loyalty program, which offers points for every transaction, has been a key driver of user adoption. For merchants, GrabPay provides access to Grab's large user base and detailed analytics to help optimize their businesses.

3.ShopeePay‍

ShopeePay has leveraged Shopee's e-commerce dominance to become a major player in the Philippines' digital payment space. It offers cashback rewards, discounts, and seamless checkout experiences on the Shopee platform. ShopeePay has also expanded to offline merchants, particularly in partnership with convenience stores like 7-Eleven. This omnichannel approach makes ShopeePay an attractive option for businesses looking to reach customers both online and offline.

4.Maya (formerly PayMaya)‍

Maya has evolved from a simple e-wallet into a comprehensive financial services platform. It offers features like a savings account, cryptocurrency trading, and micro-investments alongside traditional payment services. Maya's all-in-one approach appeals to tech-savvy Filipinos looking for a unified financial solution. For businesses, Maya provides robust payment APIs and plugins for easy integration into various e-commerce platforms.

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Conclusion

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Southeast Asia's diverse and rapidly evolving payment landscape presents both opportunities and challenges for businesses. Understanding and integrating local payment methods is crucial for success. As this guide has highlighted, each country boasts a unique blend of digital wallets, real-time payment systems, and traditional methods, all shaping consumer preferences and business operations.

By partnering with Tazapay, businesses gain a significant advantage in navigating this complex landscape. Tazapay's localized payment rails enable you to offer popular methods like PayNow, FPX, and QRIS without needing local entities, streamlining cross-border transactions and reducing operational overhead. With multi-currency support, high conversion rates, and advanced fraud management, Tazapay empowers businesses to tap into Southeast Asia's growing digital economy with confidence.

March 27, 2025

minutes of read